Privacy Policy

1. Who we are

Ambrify is made by DaDeveloper LLC, a California limited liability company (“we”, “us”). This policy covers the Ambrify app for iPhone and Android and this website, ambrify.app.

2. In brief

• Profiles of your child or pet stay on your phone until you send an alert.
• An alert is public while it runs, like a paper poster. When they are found or the alert expires, its photos and details are deleted.
• We keep only your latest location, never a history. Only an alert you send keeps your phone’s location when you sent it, for up to 30 days after it closes.
• A finder’s location goes to the family only.
• No ads, no selling data, no tracking across apps or sites. No analytics and no cookies on this site.

3. What stays on your phone

Profiles stay on your phone until you send an alert: photo, name, child or pet, age or breed, description, special notes and your phone number.

Some details never leave your phone at all, not even in an alert: date of birth, medical details and microchip number. They are used only to make the police sheet you can print or share yourself.

4. What we collect when you send an alert

When you send an alert, we upload what people need to recognize them:

• the photo, first name, child or pet;
• for a child: age (not the birthday), height, weight, hair, eyes, glasses, marks;
• for a pet: breed, color, size, sex;
• the description, what they are wearing, where and when they were last seen;
• your phone number, so people can call you;
• special notes (for example allergies or “nonverbal”), which are shown only to a finder.

Your phone’s location is attached to the alert you send, to stop fake alerts: only our team can see it, we keep it for up to 30 days after the alert closes and then delete it, and we share it with police only when police ask or the law requires.

If your location is off and you saved a home address, the address is turned into a map point on your phone. Only that point is sent, never the address text.

5. Who sees what

• People nearby, and anyone with the alert link: the photo, first name, the look-alike details above, clothing, last-seen place and time, and your phone number.
• A finder who taps “I see them”: also your special notes.
• Only you: where each finder saw them, their notes and photos.
• Nobody: a child’s live location. Ambrify does not track children.

6. Your location

We use your location to send you alerts near you, and to place the last-seen pin when you send one. We keep only your latest location point, updated now and then, and never a history; the one exception is the location attached to an alert you send (see above). We never show it to other users.

Location in the background is used only if you choose “Always” in your phone settings. You can turn location off and use a home address instead, or receive no nearby alerts.

7. Sightings (“I see them”)

If you tell a family you saw their child or pet, your location at that moment, your note, your photo and your phone number (if you leave one) go to that family only, and to police only when police ask or the law requires.

When you send a sighting, we keep your device or browser ID, device type (like “iPhone, Safari”) and network address (IP) for 30 days after the alert closes. From the app, this also includes your phone’s push token and, if you signed in with Apple or Google, that sign-in ID and email. Only our team can see them. We use them to stop false reports. We share them with police only when police ask or the law requires.

8. Accounts and sign-in

You can use Ambrify without an account; the app makes an anonymous one for your device. If you sign in with Apple or Google, we store the sign-in ID and email address that service gives us. We never see your Apple or Google password.

9. Notifications

To send you alerts we store your device’s push token. Push messages are delivered by Expo, Apple and, on Android, Google Firebase.

10. Ambrify Plus

Payment is handled by Apple or Google; we never see your card. We receive a record of your subscription (product, dates, status) through RevenueCat, which keeps an anonymous ID for your device and your subscription record.

11. Services we use

These companies process data for us, only to run Ambrify:

• Supabase: database and photo storage, in the United States.
• Expo: push notifications.
• Google Firebase: push notifications on Android.
• Vercel: hosts this website and the alert pages.
• Apple and Google: sign-in and maps.
• RevenueCat: Ambrify Plus subscription records.

12. What we never do

• No ads.
• No selling or sharing of personal data for advertising.
• No tracking across other apps or websites.
• No face matching, ever.

13. How long we keep data

• Alerts close when they are marked Found, or after 24 hours.
• When an alert closes, we delete its photo, name, age, description, clothing, look-alike details and special notes.
• A small record of a closed alert stays until your family deletes its accounts: child or pet, the last-seen point and street, when it ran, and which devices got it. No name, no photo.
• Sightings: when the alert closes, we delete each finder’s location, note, photo and phone number. What stays: when it was sent, from which device, from the app or the web, and if the finder was signed in.
• Sighting sender records (device or browser ID, IP, device type, push token, sign-in ID and email): deleted 30 days after the alert closes, even if you delete your account sooner.
• The location attached to an alert you sent: deleted 30 days after the alert closes, or sooner if your family deletes its accounts.
• Your phone number, latest location and push token: kept until you delete your account. Each new location replaces the last one.
• If you block a sender, the block is kept on your account until you unblock it in Settings or delete your account.
• Reports of false alerts or abuse: kept as long as needed for safety review.

14. Your choices and rights

You can delete your account any time in the app: Settings › Account › Delete account. We then delete your account, devices, alerts, sightings on your alerts and their photos. If the other parent is still in your family, the family’s alerts stay with them. Profiles on your phone are deleted with the app. See Delete account for other ways.

You can ask us what we hold about you, to correct it or to delete it. California residents have these rights under California law, and we do not sell or share personal information. We will not treat you differently for asking.

15. Children

Ambrify is for adults 18 and older. Children are not users: a parent or guardian enters a child’s details. We treat those details as sensitive and show the public only what a paper poster would. We do not knowingly collect personal information from children under 13. If you think a child has used Ambrify, contact us and we will delete it.

16. Security

Data is encrypted in transit. Access to each table is limited by row-level rules, and profiles on your phone are protected by your phone’s encryption. No system is perfect; if a breach affects you, we will tell you as the law requires.

17. This website

This site sets no cookies and runs no analytics. Our host, Vercel, processes basic request data such as IP address to deliver pages and keep them secure.

18. Changes

If we change this policy, we update the date at the top. If a change matters, we tell you in the app first.

19. Contact

Questions or requests: privacy@ambrify.app. DaDeveloper LLC, 931 N Hollywood Wy, Unit #2122, Burbank, CA 91505.